What a commercial website audit should cover

A commercial website audit should answer a simple question: is this website helping the business win work, or getting in the way?

That means reviewing more than surface design or traffic. It means looking at whether the website clearly explains the offer, uses strong page hierarchy, places proof effectively, creates low-friction calls to action, and gives serious visitors enough confidence to continue.

A site can look clean and still be commercially weak. That is why a better audit looks at clarity, trust, and conversion together.